Blogs in WordPress
A blog (or web log) is a good mechanism for presenting topical and timely news articles (or posts) on subject matter pertinent to your business.
In addition there will likely be an interactive element such as allowing visitors to feedback with comments and therefore drive the discussion.
We like WordPress for its:
- Open source approach
- Popularity
- Ease of use by administrators
- SEO compliancy
- Large support community
- Ability to administer not just blogs but entire websites
Design
We'll work closely with the client to ensure the design reflects the personality of the business at the same time appealing to the broader image of the industry sector.
It has been proven that layout is the most critical aspect of web design as this will ultimately determine the useability and therefore 'stickiness' of the site.
Typical services we offer:
- Branding and re-branding
- Brand implementation in line with supplied branding guidelines
- Layout and design implementation
- Creation of WordPress themes
- Microsite design
Content management
Anything from bespoke content management systems built from the bottom-up to off-the-shelf WordPress; either way it will be easy to use.
Our training regime will ensure the client is fully conversant with the chosen CMS; this can be achieved through face-to-face training or via a screencasting approach.
Ecommerce
We specialise in Magento & nopCommerce although we'll turn our hand to most ecommerce systems.
We have experience of integrations with most of the popuplar payment gateways including WorldPay, PayPal, Protx and HSBC API.
SEO
We build SEO into our web solutions as they evolve to ensure that on launch day the site is primed for Google.
Using Google Webmaster Tools we will ensure that your site is being interpreted by Google in the correct way.
Social media
Getting the social media right will be be a key step on your path to success. Whether it be Twitter, a YouTube / Vimeo channel or Facebook business page we use automated cross-linking tools to keep your website and social media channels in synch.
We'll also include social media like buttons such as Like This, Tweet This and Google+ across all your content pages.
Application development
Need something more than a website? We can build other web applications such as APIs or automate back room processes freeing up your staff to concentrate on other things.
Webcasts, webchats and webinars
For webcasts, webchats and webinars please refer to our sister site webcasts.glidedigital.co.uk
Google Analytics
Google Analytics is a web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you monitor and analyze your traffic data in creative ways as well as real time! With Google Analytics, you'll be more equipped to write better-targeted AdWords, strengthen your marketing initiatives and allow us to create a higher converting website.
Hosting
Our websites are hosted on a variety of platforms from Windows and Apache to Unbuntu. We are increasingly using cloud hosting to ensure that you only pay for the resources you use which will also work out less-expensive.
We can also help you with your website migration.